# Trama > Tu negocio vende por WhatsApp. Trama hace el resto. ## Docs - [What is Trama](https://docs.trama.so/introduction.md): Trama deploys specialized AI agents that live in the channels where your team already works. It's not a generic chatbot with predefined answers: each… - [Getting started](https://docs.trama.so/quickstart.md): Go to trama.so and sign up with your email, name, and business name. - [How the agent works](https://docs.trama.so/agent/how-it-works.md): The Inbound Agent is the heart of Trama. It lives on your business's WhatsApp and handles everything that happens from when a traveler writes to when a… - [Handoff and customization](https://docs.trama.so/agent/handoff.md): The agent transfers the conversation to the assigned sales rep when: - [Catalog](https://docs.trama.so/agent/catalog.md): The catalog is your library of packages and services. The agent uses it to advise the traveler with real information about your offer, without making… - [Appointment scheduling](https://docs.trama.so/agent/scheduling.md): Trama can schedule a call or meeting between the passenger and an advisor on your team, right from the WhatsApp conversation. The agent offers the… - [Channels](https://docs.trama.so/channels/overview.md): Trama attends where your customer is. We started with WhatsApp because it's the dominant channel in tourism businesses, and we're progressively adding… - [Connect WhatsApp](https://docs.trama.so/channels/whatsapp-setup.md): This is the initial setup for the number where your Trama agent will live. The process happens inside Trama, but the pop-up window you see belongs to… - [Connection troubleshooting](https://docs.trama.so/channels/whatsapp-troubleshooting.md): Your browser probably blocked the pop-up. Enable pop-ups for trama.so and click 'Connect WhatsApp' again. - [WhatsApp costs (Meta)](https://docs.trama.so/channels/whatsapp-costs.md): Meta charges for the messages your agent sends over WhatsApp. It's a Meta cost, separate from your Trama subscription, and you pay it directly to Meta. - [Web widget](https://docs.trama.so/channels/web-widget.md): Add the Trama widget to your site: the same agent that handles WhatsApp answers inquiries, captures visitor data, and creates opportunities. - [Link de ofertas](https://docs.trama.so/channels/offers-link.md): Publish your business's Link de ofertas with Trama: a page with your brand, your packages, and your domain, optimized for Google and AI search engines. - [Mission Control](https://docs.trama.so/operations/mission-control.md): Mission Control is your operations center. It's where you see the status of every opportunity, your team's performance, and your business's sales pipeline. - [Opportunities](https://docs.trama.so/operations/opportunities.md): An opportunity is each inquiry that the agent has qualified as a potential sale. It's the basic unit of work in Trama. - [Conversations](https://docs.trama.so/operations/conversations.md): Conversations is where you see all the chats between your agent and travelers. You access it from the inbound agent (Agents → your agent). - [Out of funnel](https://docs.trama.so/operations/out-of-funnel.md): Not every opportunity stays active forever. The ones that leave the active flow, because they cooled off on their own or because someone set them aside… - [My day](https://docs.trama.so/operations/my-day.md): My day is the sales rep's personal view: instead of the business's full board, it shows only the opportunities they're assigned or have taken, sorted by… - [Automatic follow-ups](https://docs.trama.so/operations/follow-ups.md): Trama analyzes the status of all your opportunities every day and tells each sales rep what they need to do. - [Customers](https://docs.trama.so/operations/customers.md): Each opportunity is linked to a customer. If a customer inquires several times about different trips, all their opportunities are linked to their profile. - [Campaigns](https://docs.trama.so/operations/campaigns.md): Campaigns allow you to organize opportunities by commercial context: an active promo, a season, a specific destination. - [Broadcasts](https://docs.trama.so/operations/broadcasts.md): Campaigns organize the inquiries that come in. Broadcasts are the opposite: they're the messages that go out from your WhatsApp to the travelers you… - [Sales rep tracking](https://docs.trama.so/tracking/sales-reps.md): Available on Pro and Business plans. - [Automatic status updates](https://docs.trama.so/tracking/auto-status.md): Available on Pro and Business plans (requires sales rep tracking). - [Team](https://docs.trama.so/team/managing.md): From Team you manage the people in your business: you invite members, assign them a role, configure how they receive notifications, and deactivate them.… - [Roles](https://docs.trama.so/team/roles.md): Trama has three roles, and everyone on your team has one. The role defines what they can see and do inside the platform. On top of that, the Owner can… - [Visibility](https://docs.trama.so/team/visibility.md): Each customer has an assignee: the member responsible for that relationship. - [Plans](https://docs.trama.so/plans/overview.md): Three USD plans. No minimum commitment and unlimited team members. The annual plan equals 10 months: you pay for the year upfront and save two months. - [Add-ons and billing](https://docs.trama.so/plans/add-ons.md): A channel is a place where your agent works: WhatsApp, Instagram, Messenger, or email. Each plan includes channels of your choice (1 on Starter, 3 on Pro… - [Plan questions](https://docs.trama.so/plans/faq.md): It still counts because billing covers handling capacity, not the commercial outcome. - [Connect with Claude and ChatGPT (MCP)](https://docs.trama.so/developers/mcp.md): Trama exposes an MCP (Model Context Protocol) server that lets you query your organization's Operations Agent from external clients like Claude.ai and… - [Frequently asked questions](https://docs.trama.so/reference/faq.md): Yes, with no minimum commitment. You cancel and it stops billing from the next cycle. - [Glossary](https://docs.trama.so/reference/glossary.md) - [Support](https://docs.trama.so/reference/support.md) - [List catalog products](https://docs.trama.so/api-reference/catalog/list-catalog-products.md): Returns the organization's non-archived products, most recently updated first. - [Create a product](https://docs.trama.so/api-reference/catalog/create-a-product.md) - [Get a product](https://docs.trama.so/api-reference/catalog/get-a-product.md) - [Archive a product](https://docs.trama.so/api-reference/catalog/archive-a-product.md): ARCHIVES the product: it leaves the active catalog and can be restored from the dashboard for 30 days, after which it is purged. Deliberately not an immediate delete — a buggy integration should not be able to destroy an agency's catalog. - [Update a product](https://docs.trama.so/api-reference/catalog/update-a-product.md): Only touches the fields present in the body. Sending `null` clears a field; omitting it leaves it unchanged. Variants cannot be patched — send them on create, or the whole list would be replaced by a partial one. - [List customers](https://docs.trama.so/api-reference/customers/list-customers.md): Returns the organization's non-archived customers, most recently updated first. - [Create a customer](https://docs.trama.so/api-reference/customers/create-a-customer.md): Fails if any of the contacts already belongs to another customer in the organization: one person is ONE record, and duplicating it splits their history in two. - [Get a customer](https://docs.trama.so/api-reference/customers/get-a-customer.md) - [Archive a customer](https://docs.trama.so/api-reference/customers/archive-a-customer.md): ARCHIVES the customer: they leave the active book and the listings, but their history is not destroyed. Deliberate — a buggy integration should not be able to wipe an agency's customer base. - [Update a customer](https://docs.trama.so/api-reference/customers/update-a-customer.md): Only touches the fields present in the body. `contacts`, when present, REPLACES the whole list; when absent, the existing list is preserved. ## OpenAPI Specs - [openapi](https://api.trama.so/v1/openapi.json) ## Optional - [API](https://docs.trama.so/api-reference) - [API](https://docs.trama.so/api-reference)