> ## Documentation Index
> Fetch the complete documentation index at: https://docs.trama.so/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaigns

> Campaigns allow you to organize opportunities by commercial context: an active promo, a season, a specific destination.

Campaigns allow you to organize opportunities by commercial context: an active promo, a season, a specific destination.

## How they work

You create a campaign with a name, a period, and optionally a brief that the agent can use as context.

Example: the campaign "Cancun July Promo" with the brief "All inclusive in Cancun from USD 890/person. Valid for July bookings. Includes flight + 7 nights + transfers."

When a lead comes in asking about Cancun, the agent knows there's an active promo and can mention it. The opportunity is linked to that campaign.

## What they're used for

* Measuring how many inquiries a promo generated
* Seeing how many of those inquiries converted into sales
* Organizing the board by active campaign
* Comparing performance between campaigns